5.6x
Representative exampleROAS on paid media
Direct-to-consumer apparel label, Canada9 months
Social Media Marketing
Social Media Marketing Services That Grow Followers Who Buy
We plan, produce and run organic and paid social on Instagram, Facebook, LinkedIn, TikTok and YouTube, growing a relevant audience and guiding it toward a purchase through one funnel you can measure.
- Content made to suit each platform's audience and format
- Organic and paid social planned side by side
- Reports on the leads and sales that social produces
Claim Your Free Growth Audit
Let us know what is slowing growth. A senior specialist responds inside one working day.
About Social Media
What Does Social Media Marketing Cover?
Social media marketing uses platforms such as Instagram, LinkedIn, TikTok and Facebook to build awareness, trust and demand through content, community management, creators and paid ads. Its purpose is to turn attention into customers, and posting volume alone does not achieve that.
As a social media marketing agency, we treat every platform as its own channel with a distinct audience and style, and we link all of them to a clear funnel so followers go on to become leads and buyers.
Being a full-service digital marketing agency means SEO research shapes your social content, paid campaigns extend its reach and email captures the people it attracts, so social never works in isolation.
Key facts
- First step
- A free audit and written plan
- First delivery
- Inside 7 days
- Terms
- Rolling monthly
- Reporting
- Live dashboard plus a monthly call
- Accountable
- One named specialist
Common problems
Is Social Media Paying Off for Your Brand?
These are the usual signs that social takes up time without giving much back.
Regular posts, no return
You post on schedule, but engagement stays low and nothing turns into an enquiry.
Nobody has the time
Content falls to whoever is free that week, so quality and consistency slip.
One post for every platform
The same post is copied to each network and suits none of them.
Followers who never purchase
The audience keeps growing, but it isn't made up of people who buy.
Boosts without a plan
Money goes into boosting posts with no audience or conversion strategy behind it.
Comments and DMs left waiting
Questions from possible customers go unanswered, and they move on.
Deliverables
What Does Our Social Media Management Include?
Our social media management runs strategy, creative, community and paid social as a single programme.
Social strategy & content calendar
Choice of platforms, content themes, posting frequency and a monthly calendar built around your campaigns and launches.
Content creation
Graphics, carousels, short videos and captions made for each platform by our designers and copywriters.
Community management
Prompt replies to comments and messages, with sales leads passed to your team and common questions logged.
Paid social advertising
Campaigns on Meta, TikTok and LinkedIn that extend your strongest content and retarget people who engaged.
Creator & influencer campaigns
Sourcing, briefing and managing creators whose followers match your buyers, with results tracked clearly.
Social listening & insights
Watching conversations about your brand, competitors and sector so we catch openings and risks early.
Our process
How Does Our Social Media Marketing Process Work?
A monthly routine we repeat, which keeps quality steady and gives us new lessons each cycle.
- 1
Audit & audience research
Week 1We study your channels, competitors and audience data, and record current reach, engagement and conversions.
- 2
Strategy & brand voice
Week 2We agree platforms, content themes, voice and funnel goals, plus a paid social plan and budget.
- 3
Content production
MonthlyWe produce a full month of content and send it for approval in advance, so nothing is rushed.
- 4
Publish, engage & promote
DailyPosts go out on time, we handle conversations, and the best performers get paid support.
- 5
Report & refine
MonthlyWe look at what brought engagement, leads and sales, then shape the next month's plan around it.
The first step costs nothing.
Receive the audit and written plan, then choose whether to hire us.
Tracked results
Which Social Media Results Do We Track?
We still report reach and likes, but we optimise for these figures.
- Leads and sales from social
- Growth in engaged followers
- Engagement rate
- Cost per result on paid
- Website visits from social
- Reply time on DMs
Composite examples of how this service works alongside others. We swap them for named case studies once clients agree to publication.
Tools & platforms
Which Social Media Tools Do We Use?
Where we can, we work in the tools you already pay for, and we suggest new ones only when there is a clear case for them.
- TikTok
- YouTube
- Meta Ads
- Hootsuite
- Buffer
- Figma
All product names and logos belong to their owners and appear here only to show which tools we work with.
Industries
Which Sectors Do We Serve With This?
Buying habits differ from one industry to the next. We already have tested methods for this service in the sectors below.
- Fashion
- Hospitality
- Ecommerce
- Education
- Nonprofits
- Real Estate
- Dental
- Healthcare
- Automotive
Why Digital Clause
Why Choose Digital Clause for Social Media Marketing?
A plan behind every post
Each post has a funnel role, such as awareness, trust or conversion, and is measured against it.
Creative made in-house
Designers, video editors and copywriters sit in one team, so content stays on-brand and ships fast.
Organic and paid combined
Organic posts show us what people respond to, and paid social takes it to the right audiences at scale.
Linked to sales
We capture and route leads from comments and DMs, and connect results back to revenue.
Engagement options
How Can We Work Together?
We scope each engagement after the free audit, so you pay only for work that shifts your figures. Ongoing work runs on monthly terms.
Social Strategy
Suits: in-house teams that need a direction
- Review of channels and competitors
- Content themes and brand voice
- A 90-day content plan
- Templates and a posting guide
- Most chosen
Managed Social Media
Suits: brands that want a steady, polished presence
- Content produced each month
- Scheduling and publishing
- Community management
- Monthly analytics and review
Social Growth Programme
Suits: brands selling through social
- All of Managed Social Media
- Management of paid social campaigns
- Short-form video production
- Partnerships with creators
Unsure which one suits you? Begin with the free audit and we will suggest one.
FAQ
What Do Clients Ask About Social Media?
These are the questions we hear most often before a client starts this service.
Which social platforms should our business use?
Only those your buyers use regularly. B2B brands tend to gain most from LinkedIn, and consumer brands often concentrate on Instagram, TikTok and Facebook. After reviewing your audience and goals we suggest a short list, since doing two platforms well beats spreading thin across five.
How many posts do you create each week?
Usually three to five posts a week on each platform, depending on the network and your goals, plus stories or short videos where they fit. We set the frequency in your strategy.
Can we approve content before it goes out?
Yes. Each month's posts appear in a shared calendar ahead of time, with room for your comments and approval before publishing.
Do you make video content?
Yes. We produce short videos such as reels, TikToks and shorts, using your footage, stock clips, motion graphics or shoots that we organise.
How do you measure the return from social media?
We track site visits, leads, sign-ups and sales from social using UTM tags, platform pixels and your CRM, together with engagement and reach, so you can see how social contributes to revenue.
Does the service include paid social?
Paid social is part of our growth programme and can also be added to managed social. Ad spend goes directly to the platforms and is billed separately from our management fee.
Pairs well with
Which Services Pair With This One?
These services get the most out of this one, because they draw on the same data and plan.
Performance Marketing & Paid Media
Ad campaigns on Google, Meta and LinkedIn, run against an agreed cost per acquisition.
Google AdsMeta AdsLinkedIn AdsContent Marketing
Articles and assets that answer what buyers ask, and rankings that keep bringing visits for years.
Content calendarsArticlesLead magnetsBranding & Graphic Design
Visual identities that help people remember you and make it clear what to do next.
Logo and identityBrand guidelinesCampaign creative
Get in touch
What Is Holding Your Growth Back?
Let us know where marketing, operations or technology is getting in the way. A senior specialist reads each message and comes back to you with a practical next step inside one working day.
- No obligation
- Written plan within 7 days
- Answer inside one working day