312K
Clicks from organic search
Online retailer, New Zealand
12 months
Ecommerce
Clicks from organic search: 312K in 12 months
Where it started
Organic visits mostly went to the homepage and a handful of dated blog posts. The product categories that earned the money hardly ranked at all.
What the research found
Keyword research found thousands of searches a month for category terms, and the site had no page targeting any of them.
Actions we took
- Reorganised categories to match how buyers search
- Built and optimised a landing page for each category
- Made slow page templates faster and cleared crawl errors
- Ran paid search on priority terms until organic rankings caught up