312K
Representative exampleClicks from organic search
Online retailer, New Zealand12 months
Performance Marketing & Paid Media
Performance Marketing Agency for Ad Spend That Earns Its Keep
We manage Google, Meta, LinkedIn and TikTok campaigns against the figures your business runs on: cost per acquisition, return on ad spend and qualified pipeline.
- Accounts run to CPA and ROAS targets agreed with you
- Conversion tracking checked before budgets go up
- Creative testing and landing pages part of the service
Claim Your Free Growth Audit
Let us know what is slowing growth. A senior specialist responds inside one working day.
About Performance Marketing
What Is Performance Marketing?
Performance marketing is paid advertising judged by business results such as leads, sales and revenue, with reach and awareness treated as secondary. Each unit of spend is traced to the outcome it produced, and budget shifts toward the campaigns that deliver.
Our PPC management covers much more than bid adjustments. Whether ads make money depends on accurate tracking, a clear audience strategy, convincing creative and landing pages that convert, so we manage all four.
As a digital marketing agency, we tie paid media to SEO, email and CRO, so the visitors you pay for keep converting well after the first click.
Key facts
- First step
- A free audit and written plan
- First delivery
- Inside 7 days
- Terms
- Rolling monthly
- Reporting
- Live dashboard plus a monthly call
- Accountable
- One named specialist
Common problems
Is Your Ad Budget Earning a Return?
We see these patterns in nearly every ad account we audit.
Costs up, results flat
Spend rises month after month, yet leads and sales stay put and nobody knows why.
Tracking that doesn't add up
Ad platforms claim conversions your CRM has no record of, so decisions rest on weak data.
Worn-out creative
The same ads have run for months, and results fade as audiences stop noticing them.
Budget spread too widely
Spend is divided across so many campaigns and platforms that none gets enough data to learn from.
Clicks sent to the wrong page
Ads lead to general pages that don't deliver on what the ad promised.
Reports with no plan
Monthly PDFs packed with metrics and no clear route to a lower cost per acquisition.
Deliverables
What Does Our Paid Media Management Include?
Our paid media management covers the full funnel, run by specialists who answer for the results.
Google Ads management
Search, Performance Max, Shopping, Display and YouTube campaigns organised around high-intent keywords and your most profitable products.
Meta & TikTok advertising
Prospecting and remarketing on Facebook, Instagram and TikTok, using audiences modelled on your best customers.
LinkedIn & B2B paid media
Targeting by account and job title to build B2B pipeline, with lead forms feeding straight into your CRM.
Conversion tracking & attribution
GA4, Tag Manager, conversion APIs and offline conversion uploads, so each platform learns from actual sales.
Creative testing
A set schedule for testing hooks, formats and offers, with fresh ad concepts from our design team.
Landing pages & offers
Landing pages built and tested for each campaign to raise conversion rates, which lowers every downstream cost.
Our process
How Do We Manage Paid Media?
We repair the foundations first, then grow what works in measured steps.
- 1
Account & tracking audit
Week 1We examine account structure, wasted spend, audiences, creative and tracking accuracy, and log your starting CPA and ROAS.
- 2
Strategy & targets
Week 2Agreed CPA or ROAS targets, a plan for channels and budget, and a roadmap for creative tests.
- 3
Rebuild & launch
Weeks 2 to 4We fix tracking, restructure campaigns, launch new creative and landing pages, and cut waste straight away.
- 4
Optimize & test
WeeklyWe adjust bids, budgets, audiences and creative every week, with structured A/B tests always running.
- 5
Scale & report
MonthlyBudget shifts toward proven winners, and a monthly review covers results, lessons and the next round of tests.
The first step costs nothing.
Receive the audit and written plan, then choose whether to hire us.
Tracked results
Which Paid Media Metrics Do We Report?
We run accounts against these metrics and report on them in revenue terms every month.
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
- Qualified leads and pipeline
- Conversion rate
- Customer acquisition cost
- Wasted spend removed
5.6x
Representative exampleROAS on paid media
Direct-to-consumer apparel label, Canada9 months43%
Representative exampleDrop in cost per lead
Group of healthcare clinics, United Kingdom4 months
Composite examples of how this service works alongside others. We swap them for named case studies once clients agree to publication.
Tools & platforms
Which Performance Marketing Tools Do We Use?
Where we can, we work in the tools you already pay for, and we suggest new ones only when there is a clear case for them.
- Google Ads
- Meta Ads
- TikTok
- Microsoft Advertising
- Google Analytics
- Google Tag Manager
- Looker Studio
- Google Merchant Center
All product names and logos belong to their owners and appear here only to show which tools we work with.
Industries
Which Sectors Do We Serve With This?
Buying habits differ from one industry to the next. We already have tested methods for this service in the sectors below.
- Ecommerce
- Fashion
- SaaS
- Healthcare
- Dental
- Law Firms
- Real Estate
- Automotive
- Home Services
Why Digital Clause
Why Choose Digital Clause as Your PPC Agency?
Targets set on day one
We agree CPA or ROAS targets at the outset and manage the account against them each week.
Tracking fixed first
We sort out measurement before raising spend, since optimising on bad data just speeds up costly mistakes.
Ads and pages made in-house
Our designers and developers turn out new ads and pages quickly, so tests never wait for assets.
No lock-in
Rolling monthly terms and full ownership of your accounts. You stay only while the results make sense.
Engagement options
How Can We Work Together?
We scope each engagement after the free audit, so you pay only for work that shifts your figures. Ongoing work runs on monthly terms.
Paid Media Audit
Suits: reviewing an account before switching agencies
- Review of structure and wasted spend
- Check of tracking and attribution
- Assessment of creative and landing pages
- Action plan in priority order
- Most chosen
Managed Paid Media
Suits: businesses with a steady ad budget
- Campaigns managed on 1 to 3 platforms
- Weekly optimization and testing
- Upkeep of conversion tracking
- Monthly performance review
Full-Funnel Growth
Suits: growing spend across several channels
- Campaigns managed across platforms
- New ad creative each month
- Landing page builds and CRO
- Attribution and revenue reports
Unsure which one suits you? Begin with the free audit and we will suggest one.
FAQ
What Do Clients Ask About Performance Marketing?
These are the questions we hear most often before a client starts this service.
What should our ad budget be?
That depends on your market, margins and targets. During the audit we model a starting budget from realistic click costs and conversion rates, then raise spend as campaigns prove profitable. Ad spend goes straight to the platforms and is separate from our management fee.
How soon will paid media show results?
Paid media moves faster than any other channel. Fixing tracking and removing wasted spend often improves efficiency within weeks. Campaigns typically need four to eight weeks of data and tests to settle at a stable, optimised level.
Which ad platforms do you run?
We run Google Ads (Search, Performance Max, Shopping and YouTube), Meta (Facebook and Instagram), LinkedIn, TikTok and Microsoft Advertising, and we suggest platforms according to where your buyers spend their time.
Who owns our ad accounts?
You do, always. Your accounts, data, audiences and creative remain yours. We work through access permissions, so everything stays with you if we stop working together.
Do you produce the ads and landing pages?
Yes. Our designers create the ad creative and our developers build the landing pages, which lets us test faster and lift conversion rates, where bid changes alone would fall short.
How are you different from other PPC agencies?
We judge success by your cost per acquisition and revenue, fix tracking before scaling and produce creative and landing pages in-house. All work runs on monthly terms with no lock-in.
Pairs well with
Which Services Pair With This One?
These services get the most out of this one, because they draw on the same data and plan.
Conversion Rate Optimization
Testing based on research, so traffic you already pay for produces more leads and orders.
CRO auditsA/B testingLanding pagesSocial Media Marketing
Organic and paid social activity that grows a relevant following and feeds it into your funnel.
PlanningPosts and videoPaid socialSearch Engine Optimization
Technical repairs, content and link building that convert search demand into sales.
Technical SEOOn-pageLink building
Get in touch
What Is Holding Your Growth Back?
Let us know where marketing, operations or technology is getting in the way. A senior specialist reads each message and comes back to you with a practical next step inside one working day.
- No obligation
- Written plan within 7 days
- Answer inside one working day