5.6x
Representative exampleROAS on paid media
Direct-to-consumer apparel label, Canada9 months
Email Marketing & Automation
Email Marketing Services That Turn Buyers Into Regulars
We set up the automated flows and campaigns that turn first-time buyers into repeat customers and quiet leads into sales calls, and we test and improve them every month.
- Automated flows that sell around the clock
- Segments based on what each subscriber does
- Deliverability configured correctly so emails reach inboxes
Claim Your Free Growth Audit
Let us know what is slowing growth. A senior specialist responds inside one working day.
About Email Marketing
Why Does Email Marketing Earn Such High Returns?
Email marketing means contacting subscribers and customers directly through automated flows and planned campaigns. You own the list and each send costs very little, so email reliably produces some of the best returns in digital marketing.
As an email marketing agency, we put marketing automation first. Welcome, abandoned cart, post-purchase and nurture flows run by themselves every day, and campaigns are layered on top.
As a digital marketing agency, we link email to your website, CRM, paid media and content, so each subscriber receives the right message when it is most useful.
Key facts
- First step
- A free audit and written plan
- First delivery
- Inside 7 days
- Terms
- Rolling monthly
- Reporting
- Live dashboard plus a monthly call
- Accountable
- One named specialist
Common problems
Is Your Email List Earning Less Than It Could?
Most businesses miss out on a large share of email revenue without knowing it.
Newsletters and nothing else
With no automated flows, each sale relies on someone remembering to send a campaign.
Abandoned carts ignored
Shoppers leave without buying and never get a reminder.
The same email to everyone
Each subscriber gets an identical message, whatever their interests or habits.
Messages going to spam
Open rates keep dropping because authentication and list cleaning were never set up.
Leads left to go cold
Enquiries that aren't ready to buy yet get no follow-up and move on.
Unknown email revenue
You can't see what email earns, so it never gets the priority it should.
Deliverables
What Do Our Email Marketing Services Include?
Our email marketing services cover strategy, automation, design, copy and optimization from start to finish.
Marketing automation flows
We build and test the full set of sequences: welcome, browse abandonment, cart recovery, post-purchase, win-back and lead nurture.
Campaigns & newsletters
Promotional and editorial sends placed on a calendar, then written and designed to earn clicks and sales.
Segmentation & personalization
Audiences grouped by purchase history, behaviour and customer stage, so each email is relevant to the reader.
Deliverability management
SPF, DKIM and DMARC setup, list cleaning and sending habits that keep your mail out of spam folders.
Ecommerce email
Product suggestions, back-in-stock alerts and reorder reminders connected to Shopify and WooCommerce.
A/B testing & optimization
Ongoing tests of subject lines, content, offers and send times, with winning versions applied across flows.
Our process
How Do We Build Your Email Programme?
We build the automations that earn revenue first, then add campaigns and keep improving.
- 1
Email audit & baseline
Week 1We check your platform, list health, deliverability, current flows and the share of revenue email brings in today.
- 2
Strategy & segmentation
Week 2A map of flows, a segmentation plan and a campaign calendar, ordered by revenue potential.
- 3
Build core automations
Weeks 2 to 5We write, design, build and test the most valuable flows, beginning with welcome and cart recovery.
- 4
Campaigns & list growth
OngoingCampaigns go out on a regular schedule while sign-up forms and lead magnets add new subscribers.
- 5
Test & optimize
MonthlyMonthly tests and reports lift open, click and conversion rates in flows and campaigns.
The first step costs nothing.
Receive the audit and written plan, then choose whether to hire us.
Tracked results
How Do We Measure Email Marketing?
We measure email in revenue. Open rates are a signal, and sales are the result we report.
- Revenue from email
- Revenue per subscriber
- Conversion rate of each flow
- Click-through rate
- How fast the list grows
- Inbox placement and deliverability
28+
Representative exampleStaff hours freed each week
B2B SaaS business, United States6 weeks
Composite examples of how this service works alongside others. We swap them for named case studies once clients agree to publication.
Tools & platforms
Which Email Marketing Tools Do We Use?
Where we can, we work in the tools you already pay for, and we suggest new ones only when there is a clear case for them.
- Klaviyo
- HubSpot
- Mailchimp
- ActiveCampaign
- Brevo
- Shopify
- WooCommerce
- Zapier
All product names and logos belong to their owners and appear here only to show which tools we work with.
Industries
Which Sectors Do We Serve With This?
Buying habits differ from one industry to the next. We already have tested methods for this service in the sectors below.
- Ecommerce
- Fashion
- SaaS
- Education
- Nonprofits
- Hospitality
- Financial Services
- Agriculture Technology
- Healthcare
Why Digital Clause
Why Choose Digital Clause as Your Email Marketing Agency?
Automations before campaigns
We set up the flows that earn money every day before adding more sends to your calendar.
Writers and designers in-house
Our own team produces emails that sound like your brand and get clicked.
Joined-up data
We connect email to your store, CRM and website, so segments and triggers reflect real behaviour.
Deliverability know-how
We handle authentication, warm-up and list cleaning properly, which protects your sender reputation for the long run.
Engagement options
How Can We Work Together?
We scope each engagement after the free audit, so you pay only for work that shifts your figures. Ongoing work runs on monthly terms.
Email Audit & Flow Setup
Suits: businesses new to automation
- Complete account and deliverability audit
- Plan for your core automations
- Welcome and cart recovery flows built
- Report on baseline performance
- Most chosen
Managed Email Marketing
Suits: brands that want email run for them
- A full set of flows built and maintained
- Monthly campaigns written and designed
- Segmentation and list growth
- Testing and a report every month
Lifecycle & CRM Automation
Suits: complex funnels and B2B lead nurture
- All of managed email marketing
- CRM and lead scoring connected
- Nurture and sales support sequences
- Lifecycle plan across channels
Unsure which one suits you? Begin with the free audit and we will suggest one.
FAQ
What Do Clients Ask About Email Marketing?
These are the questions we hear most often before a client starts this service.
Which email platform is right for us?
That depends on your business. Klaviyo is strong for ecommerce, HubSpot fits B2B and CRM-driven companies, and Mailchimp or Brevo cover simpler needs. We can work in the platform you have or help you move if it is limiting you.
How often should we send to our list?
Most brands do well with one to three campaigns a week, alongside automated flows running in the background. The best frequency depends on your audience and content, so we test it.
Can you help us grow our email list?
Yes. We design sign-up forms, pop-ups and lead magnets and tie paid and organic campaigns into list growth, always using opt-in methods that protect deliverability.
How soon does email marketing bring in revenue?
Automated flows such as cart recovery and welcome series often earn revenue within a few weeks of going live. The programme becomes more valuable as your list and set of flows grow.
Is your email marketing GDPR compliant?
Yes. We build consent-based sign-ups, clear unsubscribe links and preference centres, and we follow GDPR and CAN-SPAM rules on every campaign.
Do you write and design the emails yourselves?
Yes. Our copywriters and designers produce every email and flow in your brand voice, with layouts designed for mobile first and tested in the main email clients.
Pairs well with
Which Services Pair With This One?
These services get the most out of this one, because they draw on the same data and plan.
AI Automation
Automated workflows that score leads, keep your CRM current and produce reports, so nobody retypes data.
Lead scoringCRM workflowsAI assistantsContent Marketing
Articles and assets that answer what buyers ask, and rankings that keep bringing visits for years.
Content calendarsArticlesLead magnetsConversion Rate Optimization
Testing based on research, so traffic you already pay for produces more leads and orders.
CRO auditsA/B testingLanding pages
Get in touch
What Is Holding Your Growth Back?
Let us know where marketing, operations or technology is getting in the way. A senior specialist reads each message and comes back to you with a practical next step inside one working day.
- No obligation
- Written plan within 7 days
- Answer inside one working day